I'm thinking that the real point of Facebook Home — the app that replaces the Android shell with a Facebook-specific one, including rolling photos from your Facebook friends' picture albums on its lock screen — is not just to keep people engaging with Facebook, but to up their Facebook time figures even when they are not interacting with it.
After all, if Facebook pages and web-app endpoints are constantly being queried in the background, even when people are phoning, texting or playing games, then Zuckerberg's viewing figures are going to look absolutely wonderful.
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