In a previous post I argued that stick PCs ("Android Mini PCs" to give them their full name) could provide effective replacements for many of the functions of the average home desktop PC, and that we might see this becoming a trend in 2013. Then read that tablets have accounted for much of the lassitude in Windows 8 sales in 2012 — instead of replacing their old desktop PC with a new one, people are choosing to buy a new tablet instead. Now I hear that Acer's Chromebook [a notebook running Google's web-oriented Chrome OS], which was only introduced in late 2012, now accounts for nearly ten percent of its U.S. shipments.
Price, it seems, is key: Acer's C7 can be got for 180 to 190 quid, perfectly serviceable tablets for about the same price, and stick PCs for as little as forty or fifty quid. And while their absolute level of performance may be inferior to a desktop PC or an expensive Windows laptop, for the purposes that they are bought for, they will do just fine.
Windows seems to be under attack from all sides, its market growth opportunities — the sales that once would have been indisputably and rightfully its own — snatched away by cheaper alternatives. And all those alternatives are running OSes — Android and Chrome OS — provided, under Open Source licences, by Google.
Apparently Michael Dell wants to take his eponymous company private. The idea, supposedly, is that Dell will no longer try to compete in the home PC market, nor even in the business desktop market, but will concentrate on the server room, and on consultancy and integration. Apparently Microsoft is interested in investing trwo or three billion dollars out of the twenty two or so billion that would be needed for him to do this. I wonder if Microsoft is also planning a retreat from the consumer market into Fortress Enterprise?
The truth is that there has been enormous growth in consumer computing in the past few years, at least in terms of the number of devices sold. Since those devices tend to be lower power and somewhat lower performance than desktops, spending has not gone up quite so much, buit it's still climbed very respectably of course, just look at Apple. The problem is that none of that money has gone Microsoft's way. Now, inevitably, the power of those replacement devices has grown, and they are serious contenders for complete desktop replacements. Microsoft's once-mighty empire is revealed as but an island in a far larger sea. And the sea level is rising...
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